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The Four Obsessions of an Extraordinary Senior Management Team

Discipline #1 - Build and Maintain a Cohesive Leadership Team

• Knowing one another's unique strengths and weaknesses
• Openly engaging in constructive ideological conflict
• Holding one another accountable for behaviors and actions
• Committing to group decisions

Discipline #2 - Create Organizational Clarity

• Why the organization exists
• Which behavioral values are fundamental
• What specific business it is in
• Who its competitors are
• How it is unique
• What it plans to achieve
• Who is responsible for what

Discipline #3 - Over-communicate Organizational Clarity

• Repetition - don't be afraid to repeat the same message, again and again
• Simplicity - The more complicated the message, the more potential for confusion and inconsistency
• Multiple Mediums - People react to information in many ways; use a variety of mediums
• Cascading Messages - Leaders communicate key messages to direct reports; the cycle repeats itself until the message is heard by all

Discipline #4 - Reinforce Organizational Clarity through Human Systems

• Hiring
• Managing performance
• Rewards and recognition
• Employee dismissal